Summary: The purpose of this study is to investigate which smartphone brand, Apple or Samsung, is rated wtih a higher brand equity by MSSU students. A survey was distributed to ten classes on campus to gather data, and the elements of brand equity were analyzed.

1 online resource (39 pages) : color illustrations, PDF file

Título

• The MSSU consumer: Apple vs. Samsung

Última modificação

• 06/06/2024

O Criador

• Walters, Eryn L.

Contribuinte

• Missouri Southern State University

Data Criada

• 2014

Identificador

• vital:11358

Língua

• eng

Editor

• Missouri Southern State University (Joplin, Mo.)

Tipo de recurso

• Dissertation

Source

• Missouri Southern State University Archive

Sujeito

• Academic theses
• Marketing research
• Software ecosystems
• Brand loyalty
• Consumers' preferences
• Consumer behavior -- Research
• College students as consumers -- Research. -- Missouri

Direitos

• All images property of Missouri Southern State University. Contact [email protected] for reproduction and use rights.

Formato de arquivo

• Adobe Acrobat PDF